快樂出發: 2011

2011年8月31日星期三

Los Angeles Raiders win 1984 Super Bowl

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The Super Bowl is one of the biggest events in the world and much of its fame has come in result of great Super Bowl games in the past. In 1984, the Super Bowl featured the Washington Redskins and the Los Angeles Raiders.

The game was played in Tampa Bay, Florida in front of nearly 73 thousand fans. The Redskins were the favorite in the game by a margin of 3 points entering the game.

The game started out in favor of the Los Angeles Raiders. The Raiders had a nice defensive stop in the first quarter and forced the Redskins to punt. After forcing a punt they blocked a punt and recovered the ball in the end zone to go ahead 7-0 in the game.

The 2nd quarter featured more scoring from the Raiders. The Raiders started things off in the quarter the right way as they managed to score on a touchdown pass from Jim Plunkett to Cliff Branch. The score was from 12 yards out. With the touchdown the team went up 14-0.

The Redskins tried to make a comeback, but they were unable to get very much going. They managed to score on a 24 yard field goal, but they were still down 11 points.

While they wanted to get back in the running, it seems that things just continued to get worse for them. They threw an interception to Jack Squirek. Squirek caught the interception and returned it 5 yards for the score to put the Raiders up 21-3 before the end of the first half of play.

The third quarter featured a quick attempt by the Redskins to get things going as they scored a touchdown to open up the quarter. The Redskins were unable to score on the extra point however, as the Raiders blocked another kick.

The Raiders took over from that point on and the game turned into the Marcus Allen show. Allen scored two touchdowns in the 3rd quarter to further the lead that the Raiders were already holding. His first touchdown run was from 5 yards out and then his second score was a huge run. He ran from 74 yards out and managed to find his way to the end zone. This play was one of the most famous runs of all-time. Plunkett gave the ball to Allen and Allen ran to the left, but had to change directions. He then ran to the middle of the field before picking up a block that would set him free to the end zone. His phenomenal play in the 3rd quarter ultimately earned him an MVP award for the game. By the end of the quarter the Raiders were up 35-9.

The Raiders were the only team that managed to score in the 4th quarter as Chris Bahr managed to punch in a short, 21-yard field goal to put the score to 38-9. This would be the last score of the game as the Raiders pulled out a dominating victory over the Redskins, despite being seen as the underdogs entering the game.

Malaysia Football Portal Review

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If you are a soccer player or you have some interest in the game of football, and comes from the beautiful country of Malaysia, Malaysia Football Portal provides you best information on any of the Malaysian football team or any other international football team including Chelsea, arsenal, Liverpool, man utd, English premiere leagues etc., and at the same time you get the latest happening around the soccer arena. Malaysia Football Portal posts latest soccer news as and when these happens and even you can also participate in forums and can share your views, tips or concerns related to any soccer topics including FIFA or your local Malaysian or Indonesian football teams.

Malaysia Football Portal is one of the large web portal viewed and enjoyed by large population not only from Malaysian but fro other soccer loving countries also. The forum is open for all international soccer loving people and after registering at the site can post, ask questions and reply to other member¡¯s queries.

Advantage of Malaysia Football Portal

Malaysia Football Portal represents the views of soccer lovers and therefore it represents you. The site provides live scores and details of soccer schedule of not only Malaysian football but international football including the big teams such as Chelsea, Liverpool, arsenal, world football, euro cup, fifa and many more. You can enjoy equally watching live scores on the internet at Malaysia Football Portal especially if you are unable to watch the live game on TV.

The information and comments at Malaysia Football Portal

The website Malaysia Football Portal is especially designed keeping in mind the requirement and needs of a football loving person and you will find here every information you look for. The forum provides you the unique opportunity to meet people like you and interact with them. The latest news post at the site are provided in easy and interactive and you can pass on comments if you desire to do so and therefore the web portal Malaysia Football Portal is unique and you will be glad to be a part of the website.

Owner of website Malaysia Football Portal

Diana Neoh, a highly professional person having vast experience in the area is associate publisher of the website Malaysia Football Portal and he is available round the clock to reply your queries if you have any. You can also reach him by phone or email.

The final impression about Malaysia Football Portal

Malaysia Football Portal, although is a Malaysian football web portal, however you can get every national or international football information here and whether you want to see the latest information about Malaysian football or Chelsea, Liverpool, arsenal, man utd., teams, you will get each and every information here.

The form provides you the easiest way to put your views before soccer lovers and can also interact with football lovers of various countries.

Manchester United Legends - Profiles of Great Former Players and Managers of Manchester United Football Club

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Compile a list of the 12 greatest Manchester United Football Club players and managers Can't be done, surely. Out of so many greats, who to you include, and more importantly, exclude. Here's my attempt. I've left out current players, so Giggs, Scholes etc. aren't included (although I'm sure they will be after they retire).

Edwards joined United in June 1952 and made his debut the following year. He helped United to two league titles in 1956 and 57. He was capped by England at 18 and gained 18 caps in his short career. Tragically killed in the Munich air disaster on 21 February 1958, aged just 21. Matt Busby (Manager, 1945-1969 & 1970-1971) Busby was appointed manager of Manchester United Football Club in 1945. He led the club to four second place finishes before lifting the title in 1952. With the side aging, Busby introduced a number of youngsters who became known as the “Busby Babes”, and won the title again in 1956 and 1957. Tragically, seven of those players were killed in the Munich air disaster the following year. Busby set about building a new side including new recruits Denis Law and George Best. This team went on to win two further titles, an FA Cup and the European Cup in 1968. Busby earned a knighthood and retired from football the following year although he had a brief spell as caretaker in 1970/71.

Charlton signed for United in 1953 and would spend the next 17 years at Old Trafford. A member of the "Busby Babes" who survived the Munich air disaster, he was also a key member of the great sixties line-up featuring the classic Charlton-Best-Law axis. He won three league titles, an FA Cup and European Cup. He left United in 1973 and had spells with Preston and Waterford before retiring. He is currently a director of Manchester United Football Club.

Arguably the most talented British footballer ever, Best was a winger with pace, balance, and sublime dribbling skills. He made his debut for United in 1963 aged just 17 and the following year won the League title. Another title followed in 1967, and in 1968 he helped United win the European Cup. Best was United’s top scorer for six consecutive seasons, but his extravagant lifestyle, and problems with alcoholism, curtailed his career. He left United in 1974, aged 27, and never attained such heights again.

Signed from Torino in 1962, Law spent 11 years at the club making 404 appearances and scoring 237 times. As the third member of the famed Charlton-Best-Law axis, he was instrumental in United’s 1965 and 1967 league triumphs, but missed the European Cup win due to injury. He left United for Manchester City in 1973, and famously scored the goal which relegated United in 1974.

Robson overcame a catalogue of serious injuries during his career to establish himself as one of all time greats of Manchester United Football Club. Joined United from West Brom in 1981 and went on to lead the club to three FA Cups, a League Cup, and the European Cup Winner’s Cup. In 1992/93, he played 15 games in United’s title winnning season to finally gain a coveted league winners medal. Joined Middlesbrough as player/manager in 1994.

Bruce's partnership with Gary Pallister was the foundation of the side that won the title in 1993, 1994 and 1996. Signed from Norwich in 1987, he was appointed club captain in 1991. In addition to the league triumphs he helped United to 3 FA Cups, the Cup Winners Cup, and the League Cup. Despite his success with United, he never won a full England cap. Joined Birmingham City in 1996 and later moved into management.

Powerful striker with a knack for scoring spectacular goals. Joined the club in 1980 and made his debut in 1983. In 1985, he helped United to an FA Cup triumph over Everton. He was surprisingly sold to Barcelona in 1986, and had a brief spell at Bayern Munich before returning to Old Trafford in 1988. His second spell at United saw him win 2 league titles, 2 FA Cups, the League Cup and the Cup Winners Cup. He joined Chelsea in 1995 and won 3 major trophies with the Blues before spells at Southampton, Everton and Blackburn. Currently Manchester City manager.

Won the title with Leeds before he moved to Old Trafford, and quickly established himself as a firm crowd favourite. During his five years at the club United won four league titles including two league and cup doubles Cantona retired from football in 1997, and currently works as an actor. In 2001, he was voted Manchester United Football Club “player of the century”.

Schmeichel signed from Bronby in 1991, and spent eight years at United, winning five league titles, three FA Cups, the League Cup, and the UEFA Champions League. In 1992, he won the European Championship with Denmark, and in ’92 and ’93, he was voted “World’s Best Goalkeeper”. Schmeichel left United for Sporting Lisbon in 1999. He later returned to England for brief spells at Aston Villa and Manchester City.

Keane signed from Nottingham Forest in 1993 and was club captain from 1997 until his departure in 2005. His tenure coincided with the greatest period of success in United’s history during which they won 7 league titles, 4 FA Cups and the UEFA Champions League. Keane was involved in a number of controversies during his United career including run-ins with the board and criticism of his fellow players. None-the-less, he remains the most successful captain in the history of Manchester United Football Club.

Joined United as a precocious teenager in 2000, and soon won the crowd over with his extravagant stepovers and deadly free kicks. Twice footballer of the year in England he was also named European and World footballer of the year in 2008. He won three Premier League titles, the FA Cup, two League Cups and the Champions League with United, before moving to Real Madrid in 2009 for a world record ￡80 million. Alex Ferguson (Manager, 1986-present) The most successful manager in the history of English football, Ferguson joined United from Aberdeen in 1986. His early years were hardly distinguished and it is thought that he was on the verge of being fired in 1990. However, United won the FA Cup that year and thereafter embarked on the most successful era in the club’s history, winning 11 league titles, 5 FA Cups, 3 League Cups, the Cup Winners Cup, and two UEFA Champions leagues. Ferguson was knighted for his services to football in 1999.

Matthew Stafford to the Detroit Lions a Lose-Lose Situation

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Chances are you¡¯ve seen a mock draft in the months since the Super Bowl.

In fact, I¡¯m willing to bet you¡¯ve seen a few dozen of them, and I¡¯d also wager that Matthew Stafford, the quarterback out of Georgia with the rocket arm and the naturally curly hair, features prominently at the top of most of those mocks, to the Detroit Lions.

This is a problem.

Stafford to the Lions is a mistake in waiting. That has nothing to do with Stafford himself and everything to do with the Lions themselves.

Stafford has done nothing but ease concerns with a sharp mind, strong arm, and nearly flawless workouts.

However, the Detroit Lions drafting Matthew Stafford¡ªor any quarterback¡ªfirst overall is a recipe to ruin the kid and set the team back another three years in rebuilding.

As Lions fans, we are grateful to be done with the Matt Millen era, albeit with a chalky taste in our mouths, a few deep bruises, and a lot of bitterness. Still, does anybody have a guess who Millen would be looking at taking first overall in the 2009 NFL Draft

More than likely, Matthew Stafford.

The greatest knock on Matt Millen while he was in charge of the Lions was that he valued ¡°skill¡± players higher than ¡°core¡± players. The temptation is to only remember the receiver picks, but quarterback is a ¡°skill¡± position, too. Indeed, Charles Rogers was a poor pick, and Mike Williams was atrocious, but what about Joey Harrington

In 2002, Harrington was to be the ¡°savior¡± for the Lions. Picked third overall (like Matt Ryan, for instance), Harrington was faced with high expectations to start producing wins on a team that just wasn¡¯t built for winning.

Poor defense and line play meant Harrington never found a comfort zone (and that was before Ford Field started booing him), and we all were left wondering what could have been. Now what was a promising career sits on the third string in New Orleans watching Drew Brees assault passing records and the playoffs.

Now here we are, seven years later, facing the same dilemma. Offensive line play is still poor, with Lions QBs sacked 52 times in 2008, or roughly once every 10 pass attempts. The defense is historically bad, with the 2008 Lions giving up the second-most points in a single season in NFL history.

Yet somehow, a vast majority of ¡°experts¡± think Stafford¡ªanother QB with ¡°savior¡± qualities¡ªis the first step to rebuilding.

Thanks, but doing the same thing repeatedly and expecting different results is called insanity.

If I stuck my hand in a hot waffle iron in 2002 and burned it so badly that I finally decided in 2006 that it just wasn¡¯t going to work out and traded it to the Miami Dolphins for a conditional sixth-round pick, do you think I¡¯d wait until 2009 and do it again

That waffle iron is still going to be hot, and the Lions still can¡¯t protect a quarterback or stop an opposing offense, just like in 2002.

Drafting a quarterback who might throw a tight spiral on plays he doesn¡¯t get his head taken off is not good football sense.

This is known as the ¡°David Carr¡± Philosophy, adopted in Detroit as the ¡°Charlie Batch/Joey Harrington/Jon Kitna/Dan Orlovsky¡± Philosophy. Stafford¡¯s strong arm is only going to help Detroit if he¡¯s not using it to stiff-arm rushing defenders.

Building an offensive line that keeps your quarterback¡¯s head on his shoulders is good football sense, and Baylor¡¯s Jason Smith is the perfect step in the right direction.

The only question left is whether Martin Mayhew has really learned from Millen¡¯s mistakes, as he says he has¡ªor is he every bit the Millen prot¨¦g¨¦ Lions fans fear he is

The future of the Lions¡ªand Stafford¡¯s career¡ªrests on the answer.

Mexico Vs Uruguay 33rd Match Prediction, France Vs South Africa 34th Match Prediction, Nigeria Vs Korea Republic 35th Match Prediction, Greece Vs Arge

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Mexico Vs Uruguay

South Africa Time, 07:30 pm India Time

Astrological Analysis and Prediction : Sagittarius Ascendant is rising at 19.30 India, Lord of Ascendant i.e. Jupiter is strongly placed in 4th house, indicates this would be really interesting Match. France star player Thierry Henry would play very gracefully. Lord of the 10th house of fame and honour i.e. Mercury is placed in Virgo sign in Navamsha chart, which is good planetary position for France. France would play well discipline and attacking game. France would cover ground from beginning.

Lord of the 7th house i.e. Mercury is placed in 6th house, indicates South Africa's some player would not play as per acceptation of supporters. South Africa would give good fight to France. Teko Modise would create some good opportunity for South Africa. South Africa star player would play well, but they would miss good opportunity to goal. This match would be very interesting during both half. France may win this match.

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Nigeria Vs Korea Republic

am India Time

Astrological Analysis and Prediction : Aquarius Ascendant is rising at 12.00 am, India, Lord of Ascendant i.e. Saturn is placed in 8th house, which is not good planetary position for Greece. It would be really tuff match for both teams. Greece players are very attacking from beginning but they would also get same fight from Argentina players. Mars is placed in 7th house, indicates only attacking game would not help to win but smart play would win. Theofanis Gekas would play gracefully.

Descendant lord Sun is placed in 5th house, house of speculation and sport. In addition, Mars is placed in 7th house, indicates that Argentina would also play attacking, Argentina would get easy chance to goal one or twice in this game, but lord of the 7th house i.e. Sun is placed in 5th house, Sun is in debilitation, which would give mix result. Lord of the 4th house i.e. Venus placed in 6th house and is receiving aspect from Jupiter, indicates Argentina would have to work hard if they want to win this game. This game would not be easy to win. Gonzalo Higuain game would surprise Greece player. Planetary position for both teams would be equaled so either this match would be draw or Argentina would win this match.

By Astrology18 Group
www.astrology18.com

2011年8月27日星期六

Football Boots: Which To Buy?

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It is undeniable that sportswear plays an important role in an athlete¡¯s performance - rocket scientists are developing suits that reduce drag, making it easier for swimmers to move faster in water. Advances in bio-acceleration technology have led to the design of compressed sports shirts that reduce muscle fatigue of sportsmen and improve muscle performance. In the football world, advances in footwear over the past decade have taken the world by storm.

Sporting giants such as Nike, Adidas and Puma are outdoing themselves with attempts to come up with the next best pair of football boots ¨C that are eye-catching, lightweight and capable of achieving all sorts of feats while providing maximum speed, comfort, grip, control and protection. To top it all, amazing advertising campaigns and endorsements by professional football stars add to the hype of footwear.

A few examples; the Predator PowerSwerve TRX FG from Adidas promises powerful shots with extra curve, more ball control and yes¡ better chances of scoring goals, and can be seen on David Beckham and Michael Ballack. The Nike Mercurial Vapor IV - extremely lightweight and ideal for maximum speed, is favoured by players such as Cristiano Ronaldo and Theo Walcott. The v1.08 by Puma, worn by Peter Crouch, provides high speed and good control qualities.

With the endless brands and performance enhancing designs to choose from, shopping for your football boots can be a challenging experience! If you play football regularly and don¡¯t mind spending more, there are ample choices similar to the hi-tech ones described above. If you don¡¯t want the fancy designs and technology and prefer something simpler, basic style boots are sufficient ¨C less expensive, good quality and long-lasting. And for those who play football occasionally, you may want to buy a cheaper pair of football boots, such as synthetic plastic uppers. Whatever your preference is, make sure that the boots you pick are comfortable to wear!

Another important aspect when buying football boots, is buying a pair that is suited to the surface that you would play on. For synthetic pitches, Astro turf boots with their multiple rubber studs will give you the best grip. Firm ground boots with longer studs are used mainly for wet conditions and muddy grounds, whilst boots with shorter studs are best worn on dry pitches. Soft ground boots are most suited for grassy surfaces and have screw-in studs which can be removed or changed to different lengths depending on how soft the surface is.

For more information on Football Boots and other sportswear here.

Football in Ghana

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Football is a great game full of passion. It is believed to be the sport with the highest number of supporters. Football's history dates back as far as the 13th century. Many legends of the game have come and gone with many countries using football as a medium for developments.

One of the best football nations in Africa is Ghana. Currently, Ghana is ranked number 15th on the FIFA best countries in the world list and the first in Africa. The passion and love for the game in Ghana is overwhelming. It's the game with the largest supporters in Ghana. It has never been always rosy for Ghana football. The supporters had to go through the hard ordeal of seeing their country lose trophy after trophy and match after match. But Ghana has done herself proud boasting of some of the best footballers on the continent and winning so many prestigious trophies on the continent and on the world stage.

The authorities in charge of Ghana football is the Ghana football association. The association is solely responsible for football matters in country. The Ghana national teams consist of both the men's and women's football. The seniors of the men's football are called Black Stars and the female's Black Queens. Ghana also has all the other junior level of football permitted by FIFA.

The top flight football in Ghana is the Ghana premier league, followed by the division one, division two and the regional colts' league. The Ghana premier league boasts of two of the best clubs on the continent namely Kumasi Asante Kotoko and Accra Hearts of Oak. The game can never be lovely without its numerous supporters. The support base for football in Ghana is over 70% of the country's population. On match days, these Ghana football fans come from every length and breadth of the country to cheer their team up. Amidst drumming, chanting and singing, these supporters will cheer their team all day long. The chants and songs are mostly Ghana music.

Ghana will forever be a great football nation. She will continue be a massive force in the game both on the continent and world stage. But there is more room for improvement for Ghana football especially on the local scene.

Football Jerseys Could be Sold at the Low Cost at the Time of Buying Them in Bulk

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Football Pool -- How to Organize--free Football Pool Grid

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What is a football poolMSN Encarta defines one as "a form of gambling in which the participants, usually work colleagues, bet on the results of college, university, or professional football games. The collected wagers are pooled and divided among the winners.

There are many ways to set up a football pool.Here is one that is very easy to implement:

Decide how much you will charge per square. Usually $1.00 per square for a total pot of $100.00.

Decide how you are going to pay out the pot.Most common is to pay something at the end of each quarter.You can decide what percent of the pot will be paid out each time. For example, 25% after the 1st quarter, 25% after the 2nd quarter and so on until 100% of the pot is paid out.

Decide how winners will be determined.A very common way is to use the "last digit" method. Basically you use the last digits of each team's score and find where those numbers intersect on the grid. If you are not familiar with this method, it is described more thoroughly in a free ebook offered below in the Author's box. It will be easier to understand if you can see the example grid that comes with the ebook.

Now that the decisions have been made, print off a football pool grid(usually an 8-1/2 x 11 sheet with 100 squares that can be filled in with names). In case you need one, the free ebook offered in the Author's box below includes a blank football pool sheet (plus full instructions).

"Sell" squares on the grid until all 100 squares are filled in with the buyer's name. Buyers can purchase multiple squares.

After all squares are filled in with names, draw the numbers that will be filled in along the top and down the left side of the grid. Create 10 small squares of paper and then write one number (zero thru 9) on each. Fold the 10 squares and put them into something to draw from like a hat. Choose somebody to draw one number at a time and fill them in across the top starting from left to right. Fold them back up and do the same for the left side, top to bottom.When finished, the numbers will be in random order.

Enjoy the game and pay out the pot as decided.

Football pools are easy to set up and fun for the participants.Why not organize one for your next football partyOr spice things up at work and do an office football pool with your co-workers

Football Social Network

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Published Articles: Published-Articles.

Network publisher offering free published articles sport football and gambling online. Submit articles to increase link popularity or increase your content with our articles.

Published articles - Free article Network submission for webmaster.

Perfect place to gain traffic to your website,if you are a website,then it will be a great place for you to collect valuable content for your blog.
Editor & Publisher articles: Search Editor & Publisher for articles sport football and gambling online.

www.publischer.com is A social network service, or social network service: Share with publishers entered the passion for football and gambling law.

www.publischer.com allows:
* the creation of a public or semi-public profile within a constrained system,
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Per entrare a far parte di www.publischer.com need to build their public profile, that is available from the publishers registered.
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2011年8月3日星期三

禁老都走出來選美, 真係知吾知醜?

哇，錯噻
人人都會變老，但老唔應該是丑的代詞，因為什麼樣的年齡都有它的美麗同埋精彩。
牽親會愉美人競選大賽就是專門為45歲以上的女性設定，俾成熟女性一個發現自己，展現自己的機會。同她們一起走出來展現自己。

愉美人競選已經火熱進行中，初賽定期7月10日舉行，決賽則定期8月23日在尖沙咀 The One〝煌府〞舉行，詳情可瀏覽愉美人競選大賽官方網站
www.fairladychampion.com，或致電27082854查詢。

米雪擔任2011第三屆「愉美人」競選大賽評委

牽親會香港總會曾經成功舉辦過兩屆「愉美人」競選大賽評委，通過不一樣的選美標準，讓我們看到45歲以上女性美與善的本能，看到不同人生階段的美好。
愉美人競選已經火熱進行中，今屆更特別請來影視紅星米雪小姐來擔任本屆的「嘉賓評判」。
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2011年6月2日星期四

What Is the Textile Industry?

What Is the Textile Industry?
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The textile industry, sometimes known as the rag trade, is associated with the design and production of cloth goods. It also involves importing and exporting natural and man-made fabrics. Spinning and dying yarn, cotton, or other fibers is also a part of this global industry. This industry is found throughout the world, and the type of fabric and goods varying widely from one region to the next.A major part of the textile industry involves clothing. Many people are employed designing new fashions and marketing them for production. Others are involved in overseeing the manufacturing of certain fashions. This includes teaching people to sew garments and inspecting them for defects in workmanship.Other textile companies produce household linens such as sheets, blankets, pillowcases, and towels. These items might be manufactured by sewing fabric or weaving fibers together. Some products require the use of a pattern, while others are assembled freestyle. This varies depending upon the item being made and type of material used. The method of making items varies from one region to the next. In some cases, fabric may be cut and sewn by hand with a needle and thread. Other times, textiles are produced on a sewing machine. Large manufacturing facilities often generate cloth goods on computerized equipment specifically designed for making a particular item. Some segments of the textile industry deal with importing and exporting fabrics. Clothing designers and manufacturers often have buyers who travel the world looking for the right cloth to create their fashions. This is because the type of material that is locally produced varies greatly from one country to the next. The methods of weaving fibers together to make cloth also varies, so manufacturers may prefer one technique over the other, depending on the garment they are producing. Both dying and stamping fabric with designs are also a part of the textile industry. In some cases, items can be manually submersed into large vats full of liquid dye, and then hung up to dry. Other times, equipment that resembles a washing machine might be used to color several garments simultaneously. Designs can be printed or stamped by hand or via a computerized machine. People in many countries rely on workers in the textile industry to supply them with cloth goods. Without individuals to make clothing and household items, most families would be unable to produce them on their own. The textile business supplies these goods while providing a valuable source of income for many people throughout the world.

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What Is the Zone of Proximal Development?

What Is the Zone of Proximal Development?
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The zone of proximal development is a key part of an educational theory that emphasizes the process of childhood learning through the guidance of a teacher or other capable adult. This theory breaks down all knowledge into three simple areas: the information that a student knows and things he or she can already do alone, tasks and information that are well beyond the scope of what the student can do, and those things a student could do or learn with the assistance of a teacher. The zone of proximal development is this third area, which consists of the information and tasks a student can achieve with help from a teacher or knowledgeable adult.As an educational concept, the zone of proximal development was conceived and championed initially by a Russian psychologist named Lev Vygotsky. He developed this concept in an effort to decrease focus on standardized, goal-oriented testing in favor of testing that focuses on problem solving involving problems the student can complete alone and some that require help from a teacher. The zone of proximal development can effectively be used in a number of different teaching styles and pedagogies. It typically relies on a teacher as a facilitator of learning, who works with a student to develop understanding of increasingly complex tasks. A simple example of the zone of proximal development in relation to how children learn would be the kind of math problem a child could solve at a certain level. If a student understood basic mathematical functions, such as addition and multiplication, then he or she should be able to solve a simple problem using these functions without assistance from a teacher. Within the zone of proximal development could be problems that involve these functions in multiple steps or a simple problem that replaces numbers with variables. Beyond this zone, however, would be complex problems that use trigonometry and different mathematical concepts the student has not begun to learn. The zone of proximal development can be used by teachers to better understand how to challenge students and to know what kinds of help to provide. Once a student solves enough problems with help from a teacher, those kinds of problems should move into the realm of tasks the student can complete without help. At this point, the zone of proximal development moves outward and some of the tasks or information that were previously unreachable become within the student’s reach with the help of a teacher. This process of building learning for a student by taking away support for problems as they become easier, and providing new support for harder problems, is commonly known as “scaffolding.”

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What Is Tuition Reimbursement?

What Is Tuition Reimbursement?
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Tuition usually refers to educational costs. The term can be used when referring to the cost of a single course or a full track of study. Tuition reimbursement is a process that normally involves a student paying for educational costs and being repaid by another entity at a later date.Tuition reimbursement is a type of educational financial aid. It is designed to alleviate the costs that a student has to pay. This type of arrangement generally involves higher learning. Unlike other forms of educational financial aid, tuition reimbursement requires the student to initially pay her own educational costs. In some cases, she may not have to literally pay. She may just have to agree to be responsible to pay. There are educational facilities that will defer the payment when tuition reimbursement arrangements are involved. However, in the event that the monies are not provided from the expected source, the responsibility usually falls upon the student. There are often conditions attached to tuition reimbursement. These vary depending on the source that is expected to reimburse a student. One common source is an employer. In an effort to encourage higher education and to attract quality workers, some employers offer to pay for their staffs¡¯ education. A condition that many employers attach to this benefit is that the course of study must relate to the company. This means that if a bank teller wants to study using a tuition reimbursement program, she will likely have to choose a major that involves the financial industry. Companies generally do this because they hope to receive a return on the investment. If they allowed their workers to study unrelated courses at their expense, it could be viewed as a potential loss because those workers would have to seek other companies to utilize those skills. Other sources of tuition reimbursement are government programs and private donors. These entities are often liberal with regards to what a person studies. They tend to have a condition that is often shared by employers though. Most tuition reimbursement is dependent on a person maintaining a certain academic standard. If she does not, she may not be reimbursed for courses that do not meet the standard. In some instances, when students do not maintain the required average, they become ineligible for any further benefits. When a person is reimbursed depends on the entity providing the funds. Some may issue the funds as soon as enrollment can be verified. Some, however, do not issue the funds until satisfactory completion of the course can be verified.

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2011年4月19日星期二

Spring Fashion Accessories for Women

For those of you out there looking for a bit more than just fashionable clothing this spring, we have the answer for you. Fashion accessories for women this year are incredibly bright, bold and oversized. By learning how to utilize the hottest accessories of the year to go with your favourite white dress or any casual wear ensemble you have planned for yourself. Accessories can turn even the seemingly plain fashion styles into something stunning and head turning.

The very first place you want to start when it comes to fashion accessories for women is deciding what it is you want to add to your existing outfit. Fashion accessories can add more color, class, a sexy tone, a sophisticated tone and so on. You can literally take a neutral color blouse and black pants and turn it into something outstanding. For office wear like this you may want to consider a long gold chain, oversized gold or pearl colored earrings as well as bangle bracelets to take a plain and maybe boring outfit into something classy.

What's new in accessories this year is hats. Hats are making a comeback this year and if you are sad to hear this, you haven't considered the various ways hats can be worn and how they can accessorize your outfits. Whether you have long or short hair, you can definitely pull off a hat if you find that perfect one for you. Hats can be very versatile and can take an everyday office ensemble and turn it into something sexy for an evening out on the town. This is how simple it can be to transform your wardrobe from last year to this year.

Let's talk about shoes. This year, ankle straps and gladiator style sandals and heels are by far the most popular. This style is extremely sexy and can be worn with capris pants, shorts, skirts, dresses and skinny jeans. Because of the incredible versatility, these shoes are a great investment and bright colors are a great choice for this spring. Whether you are familiar with heels or not, you can choose from high to mid-size heels and enjoy the comfort of being a bit taller as well as the appearance of longer legs all with one pair of great heels.

Lastly, I want to go into more details regarding costume jewellery for this spring. Intricate necklaces are going to be seen everywhere. Multiple layering, unique jewels and twists of different fabrics and materials are what are most prominent in the necklace and jewellery trends of 2011.

The great thing about accessorizing your casual wear or strapless dresses is that you can create absolutely any style you want. You can also utilize online retailers to have the latest and most popular fashion accessories for women arrive right at your doorstep. Women's casual clothing is taking a giant leap this season and fashion accessories are what are making this happen. 2011 doesn't mean you have to go out and replace your wardrobe, it means a few simple accessories can help you take what you already have and update it to today's hottest trends.

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Scarves Rock - 3 Scarf Tips To Live By

Donna Karan once said that the scarf was the most versatile fashion accessory and she was right!

Scarves are the MOST versatile fashion accessories and can be worn for any event because they come in all shapes and sizes. The best thing about scarves is that they are one of the LEAST expensive fashion accessories; it almost sounds too good to be true! You can find low cost scarves in every color over the rainbow, which will help you to accessorize any item in your wardrobe.

Scarves also add color and pattern which can help to boost any outfit and bring it from ordinary to va-va-voom!

Furthermore, scarves add dimension to outfits because there are thousands of ways you can wear a scarf when you change the type of scarf, the knot you use or even the accessory you use, such as adding a scarf ring. Although there are so many ways you can wear a scarf, so many styles could be overwhelming so we wanted to break it down into 3 easy tips that you could use for any outfit. Grab some scarves from your collection or your favorite boutique and follow these three basic steps on how to wear a scarf.

?The Fold and Loop- this kind of fold is best worn when your scarf is a light-weight pashmina. Fold the scarf in half lengthwise and wrap it around your neck. One end of the scarf will be a loop and the other end with be the tail ends of the scarf. With the loop end, take the scarf tails and pull them through. This knot is also called the European Loop and is great over a coat or with a blouse.

?The Basic Neck Wrap- This style is good for long and narrow scarves. You just simply wrap around the scarf on your neck once and let the tails of the scarf hang down your back. This style is appropriate for indoor wear and also look great when you want to add small detail but nothing to take away from the main focus of another fashion accessory.

?The Square Cowboy- Small to medium sized square scarves are appropriate for this style. Fold the scarf once in a triangle and then place the long folded edge around the front of your neck, with the scarf tails at the back. Then you will tie the scarf tails in a basic knot (just like you would tie the first knot when tying your shoes). You can do another basic knot so the scarf doesn't slip off or you can use a scarf ring.

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10種毛背心的穿搭秘籍

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　　格紋襯衫也是今年熱款，搭配一件小背心不僅保暖，還打破了格紋的單調，短款配長衫還十分顯高挑。

　　模特的造型與朋克習慣性給人留下的張揚、另類和不羈印象不同，變得多姿多彩，柔和了許多。在傳統的硬朗風格中加入高跟鞋、印花、長筒黑色絲襪、拉鏈等，變得更富女人味和學院風味道。

　　內搭卡通圖案T恤或衛衣，再加上一頂毛線帽，俏皮的小女生特質凸顯，一下子能減齡不少。

田園碎花是溫婉女生的最愛，配黑色背心盡顯溫柔甜美。

內外搭配，做一個條紋遊戲。

　　外翻邊的薄型小馬甲。適合搭配仔褲，也能搭配甜美長款毛衫，同樣有視覺增高的效果。

　　黑的短款是最常見的百搭單品，能夠層層疊穿，增加衣服的層次感。配搭大熱的蕾絲襯衫，在感覺上既協調統一又富於變化。

柔和的裸色款式幾乎能與所有的顏色協調，深色和順色的搭配都好看。

灰色適合配或深或淺的灰色內搭，與冷色調組合是首選。

　　優雅長款最顯女人味，對於那些對自己腰部線條不夠滿意的女生來說，是隱藏肉肉不可多得的顯苗條款式。

　　優雅長款最顯女人味，對於那些對自己腰部線條不夠滿意的女生來說，是隱藏肉肉不可多得的顯苗條款式。

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摩根士丹利：供應過量房地產業將面臨挑戰

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摩根士丹利在1月5日的中國房地產交易追蹤報告中預計，由于2011年將面臨過量供給和政策壓力，中國房地產業將面臨極具挑戰性的一年。

中國房地產銷售在2010年末高調落幕，截至2011年1月2日的2010年的最后一周中，各大主要城市的銷售量都較此前一周和一個月有所增加。

盡管目前的房屋存量已經較低，但2011年將會有更多供給進入市場。考慮到潛在的過量供給以及不甚理想的政策環境，摩根士丹利預計2011年的中國房地產市場將會面臨很多挑戰。

報告指出，由于2010年取得的強勁銷售情況，大部分開發商對于2011年收益都抱有較高預期。考慮到部分開發商公布的2010年12月已簽訂合同的銷售量，截至目前，摩根士丹利研究覆蓋的所有開發商已經鎖定的營收額已占該行此前對其2011年平均收入預測的將近80%。

在政策面方面，摩根士丹利認為政策擔憂正再度浮現。報告稱，已有8個城市將購房限令延長至2011年，包括了4個一線城市。該行認為，今年政府將會保持對于房地產業的強硬態度，可能會有進一步的措施出臺，包括進一步加息、對預售程序采取更嚴格的監管、甚至出臺關于房產稅的進一步細節。

在地產股估值方面，報告指出，該行研究覆蓋的公司股價上周均價上漲了6%。在該行的地產股研究對象中，合景泰富地產（KWG）和世茂房地產（Shimao）的表現最好，上周均價上漲了11%。

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綠地將推廣州白云新城商業項目主售寫字樓

2011年4月12日星期二

活在石屎森林下的生命∣ Life in the Concrete Jungle

初選入圍的相片誕生，然後在Facebook內得到最多“like”的首50幅相片，將會在山頂廣場內的香港廊展出

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溫暖早春歐美女星斗篷領跑

溫暖早春歐美女星斗篷領跑
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　　時尚點評：大面積的豹紋不是每個人都可以駕馭的，戴安娜·艾格倫(Dianna Agron)的這件豹紋斗篷搭配黑色墨鏡、黑色軍靴，個性的中性裝扮中增加了幾分野性的味道。

　　Minka Kelly的毛衣很有民族風情，特別是在衣擺增添的流蘇設計，讓她在行走中更加搖曳生姿，充滿活力女性的魅力。下面搭配緊身仔褲和綁帶短靴，利落又帥氣，讓整體更加摩登。

　　馬尾辮加灰色瘦長款毛衣外套，Jennifer Aniston將自己打扮得很有少女的氣質，簡單卻活力無限，正好證明一句話，身材好是法寶！

　

　　時尚點評：小美女達科塔·范寧 (Dakota Fanning) 也愛上了斗篷裝，大概是由於超好的保暖性，灰色針織斗篷搭配駝色長褲，玫瑰色的手提包起到了整體畫龍點睛的作用。

　　時尚點評：莉莉·艾倫 (Lily Allen) 總是和其他明星不一樣，街上的她依舊是酷味十足，Chanel粗花呢的斗篷搭配黑色連衣裙，格外有氣勢。

　　時尚點評：Louis Vuitton黑白斗篷幾乎是明星人手一件的單品，凱特·哈德森 (Kate Hudson)穿著這件黑白斗篷當成連衣裙穿，性感的美腿展露無疑。

　　時尚點評：克勞蒂亞·雪佛 (Claudia Schiffer) 依舊是街頭的亮點，最近她選擇了復古裝出門，黑紅格子襯衣上搭配了一件超大的黑色斗篷，不僅時尚前衛，而且極具保暖性。

　　時尚點評：為了御寒，凱莉·米洛(Kylie Minogue) 選擇了一件灰色雙排扣斗篷搭配過膝高跟鞋，戴著酷酷的墨鏡，前衛的時髦女郎非她莫屬。

　　時尚點評：不要認為白色會給人膨脹感，克裡斯汀·貝爾 (Kristen Bell) 這件白色斗篷和黑色的下半身一點都沒有臃腫感，黑色寬簷帽也是2011復古元素的大熱。

　　時尚點評：想把黑色斗篷穿的更有哥特氣質，那就看看麗芙·泰勒（Liv Tyler）的出街裝扮吧！全身的黑色調再搭配一襲披肩長髮，勁酷十足。

　　時尚點評：時尚風向標貝嫂仍然是大家關注的焦點，一件黑色斗篷剛好將貝嫂隆起的肚子罩住，黑色透明Legging搭配黑色高跟鞋、黑色墨鏡，這已經是她的第4胎了，懷孕中的她仍是高傲冷美人。

　　時尚點評：娜塔麗·波特曼 (Natalie Portman) 將斗篷穿出了混搭的感覺，打底的白色蕾絲長衫搭配藍色短款斗篷穿出了錯層感，媽媽時代的闊腿褲也被她穿的極具潮味，她在告訴我們闊腿褲是2011年復古時尚的又一大元素。

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精緻的創意 Christofle首飾系列

精緻的創意 Christofle首飾系列
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　　首飾控們不是沒有想過要在擁躉的系列中加入狂熱的新元素，但要麼是赤裸裸的簡單，要麼就是粗暴般的張力，在細節上生硬地拼接其它創意，有時候難免顧此失彼。不過Christofle的巧意，卻是將細巧的優雅融入了精緻的創意中，簡單但不失氣場。

　　穿上暖意四溢的紅，將自己和他人的冰冷一起消融。

　　德國Saxony 州Rhone河的孩子們，聖誕節會穿得五彩繽紛並用繡花的布帕蒙住臉，如果在規定的時間內他們能觸碰到成年人的手背，就代表他們在下一年身體健康不說，運氣也格外好。

　　Elle Fanning出演《在某處》後人氣有趕超姐姐Dakota Fanning的聲勢。11月24日，她出演的《胡桃夾子3D版》電影作為典型聖誕檔首現大屏幕。《胡桃夾子》本是德國童話，後由柴科夫斯基創作成芭蕾舞劇，自1892年3月19日在聖彼得堡首映後，演變為如火雞和槲寄生般的聖誕必備傳統。

　　首飾控們不是沒有想過要在擁躉的系列中加入狂熱的新元素，但要麼是赤裸裸的簡單，要麼就是粗暴般的張力，在細節上生硬地拼接其它創意，有時候難免顧此失彼。不過Christofle的巧意，卻是將細巧的優雅融入了精緻的創意中，簡單但不失氣場。

　　首飾控們不是沒有想過要在擁躉的系列中加入狂熱的新元素，但要麼是赤裸裸的簡單，要麼就是粗暴般的張力，在細節上生硬地拼接其它創意，有時候難免顧此失彼。不過Christofle的巧意，卻是將細巧的優雅融入了精緻的創意中，簡單但不失氣場。

　　首飾控們不是沒有想過要在擁躉的系列中加入狂熱的新元素，但要麼是赤裸裸的簡單，要麼就是粗暴般的張力，在細節上生硬地拼接其它創意，有時候難免顧此失彼。不過Christofle的巧意，卻是將細巧的優雅融入了精緻的創意中，簡單但不失氣場。

　　首飾控們不是沒有想過要在擁躉的系列中加入狂熱的新元素，但要麼是赤裸裸的簡單，要麼就是粗暴般的張力，在細節上生硬地拼接其它創意，有時候難免顧此失彼。不過Christofle的巧意，卻是將細巧的優雅融入了精緻的創意中，簡單但不失氣場。

　　首飾控們不是沒有想過要在擁躉的系列中加入狂熱的新元素，但要麼是赤裸裸的簡單，要麼就是粗暴般的張力，在細節上生硬地拼接其它創意，有時候難免顧此失彼。不過Christofle的巧意，卻是將細巧的優雅融入了精緻的創意中，簡單但不失氣場。

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How to Pick Women's Ski Apparel and Equipment for Skiing

How to Pick Women's Ski Apparel and Equipment for Skiing
Skiing is an expensive sport; just imagine the equipment, gear, ski resort and the womens ski apparel that a skier must provide before one can enjoy this extreme sport. But then women of today became bolder and fiercer and thus even the male-dominated sport had been conquered by woman too, thanks to Lindsey Vonn for setting an example that physical strength and stamina is not limited to guys only.

Aside from state-of-the-art ski gear and equipment, reliable womens ski apparel is also a must to conquer those towering snowy slopes. In fact ski apparel can be considered as skiing equipment because it serves the purpose of protecting you from the elements.

One way to check the ski is by looking at its entire length to make sure that it is not twisted or bent. Run your fingers on the running surface of the ski if it is smooth and if the grooves are straight. Hold the ski up side by side for a clear comparison if the skis are in the same width and height, in this way you will know if they are really true pairs. Even though conditions are generally cold when you are skiing, the physical nature of the sport will result in you perspiring. Wearing a base layer will help to disperse the perspiration quicker as the moisture is removed to the outer layer of the garment away from your skin so it can evaporate quicker.

For those who are just starting skiing, compact skis are the best. Ski with moderate length are the best choice for hills on which you need to turn often or if you are going to be taking a rather bumpy ride. For the pro, who loves the swooshing sounds of speed pick the ski sport.

As for the binding, another skiing essential, while shopping one, bend your knee and use calipers to measure the width of your shin bone. This measurement, together with your weight is a must because in order to have the proper binding, the skier must determine first his weight and the strength of his legs. Always have your bindings fitted and adjusted to your measurements in this way to ensure the safest possible product.

Whenever shopping for womens ski apparel, make room for clothing layering. For inner wear choose natural fibers wick keep the moisture away from your skin and to enhance absorption. Absorption of moisture or sweat is very crucial to the middle layer clothing. As for the outer layer make sure that the fabric is wind and waterproof yet allows your body to breathe beneath. A vest would be fine on warmer days and a thick sweater and jacket is what you need during cold winter days.

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How Women's Handbags Should Make A Style

How Women's Handbags Should Make A Style
Every woman likes to have a nice, fashionable handbag. Most women have more than one bag for evening and daytime wear. Evening bags are usually smaller than daytime ones. If you look in a woman's wardrobe then you'll probably find several kinds of womens handbags.

When a person is young they often have different styles than those who are older. Therefore, their taste in handbag varies. This is why there are so many bags that suit specific people. Many older people have a more sophisticated style whilst younger individuals follow fashion closely. Younger people often look in magazines and newspapers for inspiration.

Shoes are also important for women who want to make a fashion statement. Shoes can dress an outfit up or down. Many women are inspired by celebrities that they follow. Celebrities often lead the fashion world by making outrageous statements. There are some beautiful dresses that celebrities wear on television.

Paying for an outfit can cost a lot of money, but it makes a person feel worthwhile. That's why people call clothes shopping, retail therapy. Without allowing yourself a treat now and then, you would not feel worthwhile. The feeling of going out shopping makes someone feel happier. Spending money on yourself and buying fashionable clothes is worthwhile. It's vital for a woman to feel important. A woman needs to feel special and pampered.

Many women love it when their partner buys them gifts. Clothing gifts are always appreciated by women who are fashionable. If you want to be admired and respected for your fashion sense then you need to start learning what is hot and what is not. Those with fashion sense have a natural flare for finding clothes that match.

When people are young they are more concerned about how they appear to their friends. Fashion seems to be the bee all and end all of everything for some people. If a person doesn't go out looking the best they can do, then they will not be satisfied. Fashion can turn into an obsession, but it can be a good thing. Fashion can be a way of expressing your inner nature. Some people see fashion like art and the more daring an outfit is, the better.

Many people think that fashion is expensive, but it doesn't need to be. There are many ways of getting clothing for less. A lot of people are recycling their clothes. Other people hold swap parties where they swap clothing with others. It can be great fun going to a swap party and finding a new outfit. There are also charity shops and markets where clothes are cheaper.

If you want to be known as the Fashion Queen then you have to make a statement. Simply by owning an expensive handbag, you could be the envy of your friends. Womens handbags include many different brands and prices. The top designer brands are more expensive compared to high street prices. Although even designer brands have sales and reductions. It's always worth having a good look around first before you spend your money.

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2011年3月14日星期一

互聯網“叫好不叫座” 廣告營收仍不及報紙

互聯網時代的廣告與推廣趨勢

互聯網時代的廣告與推廣趨勢
在2010年央視黃金資源廣告招標會上，招標金額首度突破百億大關，蒙牛標出3.4億元的歷史最高價成為新一代的標王。但是，這并不代表真正的趨勢。事實上，收看普通的電視節目已經成為上一代的事情，現今的品牌商，所需要面對的是一個越來越不愛看電視的消費群體，這個群體將會左右所有品牌商的未來。

中國的廣告從上世紀80年代開始，逐漸由報刊廣告為主導轉化為以電視廣告為主導，其根本原因在于主流傳播媒體發生了變化。作為計劃經濟的產物，央視同時具備了輿論工具和商業電視臺的雙重角色，這種在商業社會中十分罕見的角色導致了主流傳播媒體的單一化。進入21世紀后，各省市的衛視相繼崛起，并且以差異化的策略切割了央視先前壟斷的市場。湖南衛視在娛樂節目上的成功，大大激勵了眾多的地方衛視，時至今日，地方衛視已經成為一股可以和央視抗衡的傳播力量。

現今大型品牌商的電視廣告策略，已經很少單獨考慮央視了。盡管央視依然擁有眾多的收視人群，但已遠不如上世紀那么強勢。央視主要頻道＋重要衛視頻道＋重點推廣地區地方臺的電視廣告投放模式，已經成為大型品牌商通常所選擇的策略。

另外，隨著分眾傳媒的崛起，樓宇廣告、賣場廣告、地鐵廣告等成為品牌商的又一選擇，再加上傳統的一些路牌、戶外等廣告形式，品牌商的組合廣告投放模式日趨多樣化。這種變化的背景正是傳播媒體的多樣化。

如果說以上媒體傳播還算傳統，比較容易掌握，那么，變化迅速的互聯網廣告投放技術則是最難掌握的。在成千上萬的網站上，什么是性價比最高的廣告？什么是最有效的推廣方式？

無論是品牌廣告還是推廣，最近幾年都因為新型消費者的崛起而發生著劇烈的變化，這些年輕的消費者大多誕生于上世紀80年代之后，有著顯著的不同于上一代的群體特征，他們是最多使用互聯網的一個族群，對品牌有著獨特判斷。
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對互聯網廣告投放和推廣技術的探索，還處于嘗試期。現今投放的網絡平面廣告，大多未脫離普通平面廣告的模式，電視媒體雖然依然強勢。但誰都不可否認，我們已經進入了一個過渡期。因為即便是電視本身，也發生了巨大的變化，有線電視正在成為過去，數字電視的興起，已經讓電視越來越像一個互聯網，它不僅可以點播，而且還可以有效地屏蔽廣告。消費者正在從被動接受變成主動選擇。

互聯網時代的廣告特點

互聯網具有精準的特性，并且借助技術很容易了解消費者的喜好。但是，廣告投放的復雜性卻與日俱增，投放的成本逐年增加。2009年，凡客誠品網絡廣告的投放量接近19億刊例價。作為一家純粹的B2C公司，凡客誠品的交易幾乎都在網上完成，廣告推廣也基本如此。但凡客誠品2009年的估算銷售額只有6億元左右。即便真如凡客誠品的CEO所言廣告投放的真實費用只有2億元，也占到總營業額1/3的比重。

對于凡客誠品，我們不能簡單地說它是在燒錢，因為這和互聯網的去中心化有很大關系。互聯網日益成為現今年輕人的主流媒體，但這個主流卻和以往的媒體有所不同。在傳統報刊或電視時代，我們很容易知曉哪個是對大眾而言最重要的媒體并借此打響在大眾層面的知名度。但在互聯網時代卻變得很困難。互聯網廣告具有互聯網所特有的長尾模式。凡客誠品的廣告投放正是如此，除在幾個重要的門戶網站投放廣告之外，CPS和CPA是凡客誠品慣常使用的方式。它的廣告投放之廣，在電視媒體時代是非常罕見的。麥網則是2009年后半段崛起的又一燒錢大戶，盡管它有目錄行銷時代的老顧客作為支撐，但現在的麥網在網絡廣告方面投錢的熱情，絲毫不遜于凡客誠品。

沒有人愿意把燒錢當做生意，凡客誠品和麥網的初衷當然也不是如此。但難題在于，互聯網時代缺乏一錘定音的主流媒體，必須采用海投的方式。而且這種海投還很難有積累，一旦停下，消費者就會立刻把你忘得精光。

互聯網廣告和電視、報刊廣告有很大不同，它是典型的來得快，去得快。之所以如此，并非互聯網時代的人特別善于遺忘，而是互聯網在開放的另一面的封閉。在報刊雜志上，封二、封底和內頁廣告雖然有差異，但并沒有差到天差地別的程度，這種差異只是加法級別的。但互聯網卻不同，一級頁面和二級頁面、三級頁面的差異是乘法級別的，根本無法同日而語。假使是一篇推廣文章，首頁有推廣，那么它的熱度就是爆炸級的，而要是淹沒在茫茫網頁的海洋中，就如同大海中的一顆水珠。

并且，報刊雜志廣告，都有一定的傳閱率，也有一定的時間效應。電視廣告雖然是一播就過，但在播放的時間里，至少電視節目對消費者傳達的就這么一個信息，除非你換臺。但互聯網就不同，同一個頁面上，會同時出現很多廣告和很多內容來分散你的關注程度，普通的廣告，不僅難被人注意，而且一撤之后，更是如同沒有發生過。

借助淘寶起家的麥包包卻不敢像凡客誠品和麥網一樣海投，盡管麥包包也有自己的獨立網上商城，但它的媒體投放幾乎都集中在淘寶。這樣的策略會使麥包包的銷售過度集中于淘寶，但是，這無疑是更為穩健的策略。對于眾多在淘寶運營的品牌商而言，淘寶就好比以前的央視，只是，央視無法左右你的銷售渠道，但淘寶卻可以。

網絡廣告的訴求方式，已經如電視時代葉茂中所說的名言那樣：一個產品制造商需要兩個經銷商：一個幫你把產品鋪到消費者面前，還需要一個經銷商把產品鋪到消費者的心上。有了很顯著的變化。不僅需要把這個產品鋪到消費者的心上，還需要他們立刻購買，而不是依靠傳播給消費者印象，等待他們日后購買。這兩個經銷商必須同時體現在廣告與推廣上，并且最終立刻達成銷售。

這就不難解釋為什么淘寶上的廣告都這么充滿噱頭和刺激眼球了。互聯網廣告，包括淘寶的站內廣告或是凡客誠品的全互聯網投放的廣告，它們在宣傳品牌的同時，更有著以前賣場海報的功能促使你立刻購買。

但這往往是傳統的品牌商所忽視的。包括寶潔在內的傳統大牌公司都不太重視互聯網的立刻轉化功能，它們僅僅重視在互聯網上的品牌展示。在這點上，靠互聯網起家的品牌企業與它們有著極大的不同。雖然單以網上銷售而言，傳統品牌商的網上銷售量并不差，但這只是表象，事實上，這些品牌商大多是在吃老本。這些網上銷售，大多數并不是來源于它們的網上推廣，而是來源于消費者的主動搜索，而這些主動搜索的本質，也不過是品牌商長年依靠傳統傳播所積累的品牌力。離開這些，在互聯網上，歐萊雅也未必賣得過相宜草本，奧康皮鞋也未必賣得過公羊，飛利浦也肯定不是小熊的對手。
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2011年8月31日星期三

Los Angeles Raiders win 1984 Super Bowl

Malaysia Football Portal Review

Manchester United Legends - Profiles of Great Former Players and Managers of Manchester United Football Club

Matthew Stafford to the Detroit Lions a Lose-Lose Situation

Mexico Vs Uruguay 33rd Match Prediction, France Vs South Africa 34th Match Prediction, Nigeria Vs Korea Republic 35th Match Prediction, Greece Vs Arge

2011年8月27日星期六

Football Boots: Which To Buy?

Football in Ghana

Football Jerseys Could be Sold at the Low Cost at the Time of Buying Them in Bulk

Football Pool -- How to Organize--free Football Pool Grid

Football Social Network

2011年8月3日星期三

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