2013年1月7日星期一

WhatsApp宣傳 花3毫子「滾雪球」短訊開啟率達9成 人傳人效益高

【經濟日報專訊】由傳電郵改為發SMS,再演變至今天的WhatsApp廣告宣傳,成本減、效用增。有市場推廣公司活用WhatsApp Marketing新招,代為發放有聲有畫有公仔的宣傳短訊,每則收費0.3元創商機。短訊開啟率達9成,成功以3毫子引發「雪球效應」。 商戶每次進行電話或SMS廣告宣傳,消費者要不立即掛綫,就是立即刪除短訊,命中率低,更可能令顧客對品牌反感。 市場推廣公司ZOAP Consulting Limited執行董事劉文迪(Henry)開拓WhatsApp廣告新平台,推出服務至今約7個月,累積20多位客戶,為公司利潤帶來雙位數字增長。 瞄準目標顧客群 為何WhatsApp宣傳比其他方法效果更佳?Henry稱,根據該公司數據庫資料,本港WhatsApp用戶約有300萬,客戶可針對指定的年齡及性別作宣傳,比昂貴的電視廣告針對性更高。 WhatsApp用戶以年輕人或上班族為主,宣傳方式大致有3種,包括純文字附加網站連結或圖片、約30秒有聲有畫短片。 Henry稱,WhatsApp轉發訊息免費,只要內容有趣,隨時一傳十、十傳百。「WhatsApp的宣傳效果就好像滾雪球一樣,不停轉發,人數愈滾愈多!」 捉正愛着數心理 要做到多人轉發有秘訣。Henry稱,商戶可捕捉客人愛折扣的心理,推出折扣優惠,然後以「朋友的朋友」身份送出,降低消費者戒心,短訊開啟率可達9成。另一絕招是配合節日作招徠,利用用戶喜愛發送祝賀短訊的心理刺激轉發數量;如非「大時大節」,亦可利用社會熱話,如放榜祝福等。 WhatsApp宣傳收費如何?以Henry公司為例,文字訊息每則0.13元、圖片訊息每則0.3元,而短片訊息每則0.3元。他指,大部分客戶愛選用短片搭配文字訊息,以其公司規定每個宣傳項目「最低消費」2萬則短訊計算,收費為8,600元,而只發送文字訊息收費則為2,600元。相比之下,SMS短訊每則收費約0.2至0.5元,加上限字數,還是WhatsApp宣傳較划算。(見表) 然而,根據通訊事務管理局數字顯示,去年7月首次接獲市民投訴,指有公司經WhatsApp等軟件發送推廣短訊,去年共接獲3宗舉報個案,但今年首6個月接獲舉報個案已達35宗,急升逾10倍。Henry提醒宣傳公司,在進行短訊宣傳的同時,必須附上「拒絕接受短訊」的選項及聯絡方法,免招投訴。

2011年8月31日星期三

Los Angeles Raiders win 1984 Super Bowl


Los Angeles Raiders win 1984 Super Bowl


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The Super Bowl is one of the biggest events in the world and much of its fame has come in result of great Super Bowl games in the past. In 1984, the Super Bowl featured the Washington Redskins and the Los Angeles Raiders.


The game was played in Tampa Bay, Florida in front of nearly 73 thousand fans. The Redskins were the favorite in the game by a margin of 3 points entering the game.


The game started out in favor of the Los Angeles Raiders. The Raiders had a nice defensive stop in the first quarter and forced the Redskins to punt. After forcing a punt they blocked a punt and recovered the ball in the end zone to go ahead 7-0 in the game.


The 2nd quarter featured more scoring from the Raiders. The Raiders started things off in the quarter the right way as they managed to score on a touchdown pass from Jim Plunkett to Cliff Branch. The score was from 12 yards out. With the touchdown the team went up 14-0.


The Redskins tried to make a comeback, but they were unable to get very much going. They managed to score on a 24 yard field goal, but they were still down 11 points.


While they wanted to get back in the running, it seems that things just continued to get worse for them. They threw an interception to Jack Squirek. Squirek caught the interception and returned it 5 yards for the score to put the Raiders up 21-3 before the end of the first half of play.


The third quarter featured a quick attempt by the Redskins to get things going as they scored a touchdown to open up the quarter. The Redskins were unable to score on the extra point however, as the Raiders blocked another kick.


The Raiders took over from that point on and the game turned into the Marcus Allen show. Allen scored two touchdowns in the 3rd quarter to further the lead that the Raiders were already holding. His first touchdown run was from 5 yards out and then his second score was a huge run. He ran from 74 yards out and managed to find his way to the end zone. This play was one of the most famous runs of all-time. Plunkett gave the ball to Allen and Allen ran to the left, but had to change directions. He then ran to the middle of the field before picking up a block that would set him free to the end zone. His phenomenal play in the 3rd quarter ultimately earned him an MVP award for the game. By the end of the quarter the Raiders were up 35-9.


The Raiders were the only team that managed to score in the 4th quarter as Chris Bahr managed to punch in a short, 21-yard field goal to put the score to 38-9. This would be the last score of the game as the Raiders pulled out a dominating victory over the Redskins, despite being seen as the underdogs entering the game.



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Malaysia Football Portal Review


Malaysia Football Portal Review


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If you are a soccer player or you have some interest in the game of football, and comes from the beautiful country of Malaysia, Malaysia Football Portal provides you best information on any of the Malaysian football team or any other international football team including Chelsea, arsenal, Liverpool, man utd, English premiere leagues etc., and at the same time you get the latest happening around the soccer arena. Malaysia Football Portal posts latest soccer news as and when these happens and even you can also participate in forums and can share your views, tips or concerns related to any soccer topics including FIFA or your local Malaysian or Indonesian football teams.



Malaysia Football Portal is one of the large web portal viewed and enjoyed by large population not only from Malaysian but fro other soccer loving countries also. The forum is open for all international soccer loving people and after registering at the site can post, ask questions and reply to other member¡¯s queries.



Advantage of Malaysia Football Portal



Malaysia Football Portal represents the views of soccer lovers and therefore it represents you. The site provides live scores and details of soccer schedule of not only Malaysian football but international football including the big teams such as Chelsea, Liverpool, arsenal, world football, euro cup, fifa and many more. You can enjoy equally watching live scores on the internet at Malaysia Football Portal especially if you are unable to watch the live game on TV.



The information and comments at Malaysia Football Portal



The website Malaysia Football Portal is especially designed keeping in mind the requirement and needs of a football loving person and you will find here every information you look for. The forum provides you the unique opportunity to meet people like you and interact with them. The latest news post at the site are provided in easy and interactive and you can pass on comments if you desire to do so and therefore the web portal Malaysia Football Portal is unique and you will be glad to be a part of the website.



Owner of website Malaysia Football Portal



Diana Neoh, a highly professional person having vast experience in the area is associate publisher of the website Malaysia Football Portal and he is available round the clock to reply your queries if you have any. You can also reach him by phone or email.



The final impression about Malaysia Football Portal



Malaysia Football Portal, although is a Malaysian football web portal, however you can get every national or international football information here and whether you want to see the latest information about Malaysian football or Chelsea, Liverpool, arsenal, man utd., teams, you will get each and every information here.



The form provides you the easiest way to put your views before soccer lovers and can also interact with football lovers of various countries.



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Manchester United Legends - Profiles of Great Former Players and Managers of Manchester United Football Club


Manchester United Legends - Profiles of Great Former Players and Managers of Manchester United Football Club


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Compile a list of the 12 greatest Manchester United Football Club players and managers Can't be done, surely. Out of so many greats, who to you include, and more importantly, exclude. Here's my attempt. I've left out current players, so Giggs, Scholes etc. aren't included (although I'm sure they will be after they retire).


Edwards joined United in June 1952 and made his debut the following year. He helped United to two league titles in 1956 and 57. He was capped by England at 18 and gained 18 caps in his short career. Tragically killed in the Munich air disaster on 21 February 1958, aged just 21. Matt Busby (Manager, 1945-1969 & 1970-1971) Busby was appointed manager of Manchester United Football Club in 1945. He led the club to four second place finishes before lifting the title in 1952. With the side aging, Busby introduced a number of youngsters who became known as the “Busby Babes”, and won the title again in 1956 and 1957. Tragically, seven of those players were killed in the Munich air disaster the following year. Busby set about building a new side including new recruits Denis Law and George Best. This team went on to win two further titles, an FA Cup and the European Cup in 1968. Busby earned a knighthood and retired from football the following year although he had a brief spell as caretaker in 1970/71.


Charlton signed for United in 1953 and would spend the next 17 years at Old Trafford. A member of the "Busby Babes" who survived the Munich air disaster, he was also a key member of the great sixties line-up featuring the classic Charlton-Best-Law axis. He won three league titles, an FA Cup and European Cup. He left United in 1973 and had spells with Preston and Waterford before retiring. He is currently a director of Manchester United Football Club.


Arguably the most talented British footballer ever, Best was a winger with pace, balance, and sublime dribbling skills. He made his debut for United in 1963 aged just 17 and the following year won the League title. Another title followed in 1967, and in 1968 he helped United win the European Cup. Best was United’s top scorer for six consecutive seasons, but his extravagant lifestyle, and problems with alcoholism, curtailed his career. He left United in 1974, aged 27, and never attained such heights again.


Signed from Torino in 1962, Law spent 11 years at the club making 404 appearances and scoring 237 times. As the third member of the famed Charlton-Best-Law axis, he was instrumental in United’s 1965 and 1967 league triumphs, but missed the European Cup win due to injury. He left United for Manchester City in 1973, and famously scored the goal which relegated United in 1974.


Robson overcame a catalogue of serious injuries during his career to establish himself as one of all time greats of Manchester United Football Club. Joined United from West Brom in 1981 and went on to lead the club to three FA Cups, a League Cup, and the European Cup Winner’s Cup. In 1992/93, he played 15 games in United’s title winnning season to finally gain a coveted league winners medal. Joined Middlesbrough as player/manager in 1994.


Bruce's partnership with Gary Pallister was the foundation of the side that won the title in 1993, 1994 and 1996. Signed from Norwich in 1987, he was appointed club captain in 1991. In addition to the league triumphs he helped United to 3 FA Cups, the Cup Winners Cup, and the League Cup. Despite his success with United, he never won a full England cap. Joined Birmingham City in 1996 and later moved into management.


Powerful striker with a knack for scoring spectacular goals. Joined the club in 1980 and made his debut in 1983. In 1985, he helped United to an FA Cup triumph over Everton. He was surprisingly sold to Barcelona in 1986, and had a brief spell at Bayern Munich before returning to Old Trafford in 1988. His second spell at United saw him win 2 league titles, 2 FA Cups, the League Cup and the Cup Winners Cup. He joined Chelsea in 1995 and won 3 major trophies with the Blues before spells at Southampton, Everton and Blackburn. Currently Manchester City manager.


Won the title with Leeds before he moved to Old Trafford, and quickly established himself as a firm crowd favourite. During his five years at the club United won four league titles including two league and cup doubles Cantona retired from football in 1997, and currently works as an actor. In 2001, he was voted Manchester United Football Club “player of the century”.


Schmeichel signed from Bronby in 1991, and spent eight years at United, winning five league titles, three FA Cups, the League Cup, and the UEFA Champions League. In 1992, he won the European Championship with Denmark, and in ’92 and ’93, he was voted “World’s Best Goalkeeper”. Schmeichel left United for Sporting Lisbon in 1999. He later returned to England for brief spells at Aston Villa and Manchester City.


Keane signed from Nottingham Forest in 1993 and was club captain from 1997 until his departure in 2005. His tenure coincided with the greatest period of success in United’s history during which they won 7 league titles, 4 FA Cups and the UEFA Champions League. Keane was involved in a number of controversies during his United career including run-ins with the board and criticism of his fellow players. None-the-less, he remains the most successful captain in the history of Manchester United Football Club.


Joined United as a precocious teenager in 2000, and soon won the crowd over with his extravagant stepovers and deadly free kicks. Twice footballer of the year in England he was also named European and World footballer of the year in 2008. He won three Premier League titles, the FA Cup, two League Cups and the Champions League with United, before moving to Real Madrid in 2009 for a world record £80 million. Alex Ferguson (Manager, 1986-present) The most successful manager in the history of English football, Ferguson joined United from Aberdeen in 1986. His early years were hardly distinguished and it is thought that he was on the verge of being fired in 1990. However, United won the FA Cup that year and thereafter embarked on the most successful era in the club’s history, winning 11 league titles, 5 FA Cups, 3 League Cups, the Cup Winners Cup, and two UEFA Champions leagues. Ferguson was knighted for his services to football in 1999.



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Matthew Stafford to the Detroit Lions a Lose-Lose Situation


Matthew Stafford to the Detroit Lions a Lose-Lose Situation


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Chances are you¡¯ve seen a mock draft in the months since the Super Bowl.


In fact, I¡¯m willing to bet you¡¯ve seen a few dozen of them, and I¡¯d also wager that Matthew Stafford, the quarterback out of Georgia with the rocket arm and the naturally curly hair, features prominently at the top of most of those mocks, to the Detroit Lions.


This is a problem.


Stafford to the Lions is a mistake in waiting. That has nothing to do with Stafford himself and everything to do with the Lions themselves.


Stafford has done nothing but ease concerns with a sharp mind, strong arm, and nearly flawless workouts.


However, the Detroit Lions drafting Matthew Stafford¡ªor any quarterback¡ªfirst overall is a recipe to ruin the kid and set the team back another three years in rebuilding.


As Lions fans, we are grateful to be done with the Matt Millen era, albeit with a chalky taste in our mouths, a few deep bruises, and a lot of bitterness. Still, does anybody have a guess who Millen would be looking at taking first overall in the 2009 NFL Draft


More than likely, Matthew Stafford.


The greatest knock on Matt Millen while he was in charge of the Lions was that he valued ¡°skill¡± players higher than ¡°core¡± players. The temptation is to only remember the receiver picks, but quarterback is a ¡°skill¡± position, too. Indeed, Charles Rogers was a poor pick, and Mike Williams was atrocious, but what about Joey Harrington


In 2002, Harrington was to be the ¡°savior¡± for the Lions. Picked third overall (like Matt Ryan, for instance), Harrington was faced with high expectations to start producing wins on a team that just wasn¡¯t built for winning.


Poor defense and line play meant Harrington never found a comfort zone (and that was before Ford Field started booing him), and we all were left wondering what could have been. Now what was a promising career sits on the third string in New Orleans watching Drew Brees assault passing records and the playoffs.


Now here we are, seven years later, facing the same dilemma. Offensive line play is still poor, with Lions QBs sacked 52 times in 2008, or roughly once every 10 pass attempts. The defense is historically bad, with the 2008 Lions giving up the second-most points in a single season in NFL history.


Yet somehow, a vast majority of ¡°experts¡± think Stafford¡ªanother QB with ¡°savior¡± qualities¡ªis the first step to rebuilding.


Thanks, but doing the same thing repeatedly and expecting different results is called insanity.


If I stuck my hand in a hot waffle iron in 2002 and burned it so badly that I finally decided in 2006 that it just wasn¡¯t going to work out and traded it to the Miami Dolphins for a conditional sixth-round pick, do you think I¡¯d wait until 2009 and do it again


That waffle iron is still going to be hot, and the Lions still can¡¯t protect a quarterback or stop an opposing offense, just like in 2002.


Drafting a quarterback who might throw a tight spiral on plays he doesn¡¯t get his head taken off is not good football sense.


This is known as the ¡°David Carr¡± Philosophy, adopted in Detroit as the ¡°Charlie Batch/Joey Harrington/Jon Kitna/Dan Orlovsky¡± Philosophy. Stafford¡¯s strong arm is only going to help Detroit if he¡¯s not using it to stiff-arm rushing defenders.


Building an offensive line that keeps your quarterback¡¯s head on his shoulders is good football sense, and Baylor¡¯s Jason Smith is the perfect step in the right direction.


The only question left is whether Martin Mayhew has really learned from Millen¡¯s mistakes, as he says he has¡ªor is he every bit the Millen prot¨¦g¨¦ Lions fans fear he is


The future of the Lions¡ªand Stafford¡¯s career¡ªrests on the answer.



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Mexico Vs Uruguay 33rd Match Prediction, France Vs South Africa 34th Match Prediction, Nigeria Vs Korea Republic 35th Match Prediction, Greece Vs Arge


Mexico Vs Uruguay 33rd Match Prediction, France Vs South Africa 34th Match Prediction, Nigeria Vs Korea Republic 35th Match Prediction, Greece Vs Arge


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Mexico Vs Uruguay

South Africa Time, 07:30 pm India Time

Astrological Analysis and Prediction : Sagittarius Ascendant is rising at 19.30 India, Lord of Ascendant i.e. Jupiter is strongly placed in 4th house, indicates this would be really interesting Match. France star player Thierry Henry would play very gracefully. Lord of the 10th house of fame and honour i.e. Mercury is placed in Virgo sign in Navamsha chart, which is good planetary position for France. France would play well discipline and attacking game. France would cover ground from beginning.

Lord of the 7th house i.e. Mercury is placed in 6th house, indicates South Africa's some player would not play as per acceptation of supporters. South Africa would give good fight to France. Teko Modise would create some good opportunity for South Africa. South Africa star player would play well, but they would miss good opportunity to goal. This match would be very interesting during both half. France may win this match.

---------------------------------------------------------------------------------------------------------------------


Nigeria Vs Korea Republic

am India Time


Astrological Analysis and Prediction : Aquarius Ascendant is rising at 12.00 am, India, Lord of Ascendant i.e. Saturn is placed in 8th house, which is not good planetary position for Greece. It would be really tuff match for both teams. Greece players are very attacking from beginning but they would also get same fight from Argentina players. Mars is placed in 7th house, indicates only attacking game would not help to win but smart play would win. Theofanis Gekas would play gracefully.

Descendant lord Sun is placed in 5th house, house of speculation and sport. In addition, Mars is placed in 7th house, indicates that Argentina would also play attacking, Argentina would get easy chance to goal one or twice in this game, but lord of the 7th house i.e. Sun is placed in 5th house, Sun is in debilitation, which would give mix result. Lord of the 4th house i.e. Venus placed in 6th house and is receiving aspect from Jupiter, indicates Argentina would have to work hard if they want to win this game. This game would not be easy to win. Gonzalo Higuain game would surprise Greece player. Planetary position for both teams would be equaled so either this match would be draw or Argentina would win this match.


By Astrology18 Group
www.astrology18.com



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2011年8月27日星期六

Football Boots: Which To Buy?


Football Boots: Which To Buy?


http://www.liverpoolfchk.com





It is undeniable that sportswear plays an important role in an athlete¡¯s performance - rocket scientists are developing suits that reduce drag, making it easier for swimmers to move faster in water. Advances in bio-acceleration technology have led to the design of compressed sports shirts that reduce muscle fatigue of sportsmen and improve muscle performance. In the football world, advances in footwear over the past decade have taken the world by storm.


Sporting giants such as Nike, Adidas and Puma are outdoing themselves with attempts to come up with the next best pair of football boots ¨C that are eye-catching, lightweight and capable of achieving all sorts of feats while providing maximum speed, comfort, grip, control and protection. To top it all, amazing advertising campaigns and endorsements by professional football stars add to the hype of footwear.


A few examples; the Predator PowerSwerve TRX FG from Adidas promises powerful shots with extra curve, more ball control and yes¡­ better chances of scoring goals, and can be seen on David Beckham and Michael Ballack. The Nike Mercurial Vapor IV - extremely lightweight and ideal for maximum speed, is favoured by players such as Cristiano Ronaldo and Theo Walcott. The v1.08 by Puma, worn by Peter Crouch, provides high speed and good control qualities.


With the endless brands and performance enhancing designs to choose from, shopping for your football boots can be a challenging experience! If you play football regularly and don¡¯t mind spending more, there are ample choices similar to the hi-tech ones described above. If you don¡¯t want the fancy designs and technology and prefer something simpler, basic style boots are sufficient ¨C less expensive, good quality and long-lasting. And for those who play football occasionally, you may want to buy a cheaper pair of football boots, such as synthetic plastic uppers. Whatever your preference is, make sure that the boots you pick are comfortable to wear!


Another important aspect when buying football boots, is buying a pair that is suited to the surface that you would play on. For synthetic pitches, Astro turf boots with their multiple rubber studs will give you the best grip. Firm ground boots with longer studs are used mainly for wet conditions and muddy grounds, whilst boots with shorter studs are best worn on dry pitches. Soft ground boots are most suited for grassy surfaces and have screw-in studs which can be removed or changed to different lengths depending on how soft the surface is.


For more information on Football Boots and other sportswear here.



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