2010年10月16日星期六

補習-Packaging A Person 人的包裝

補習-Packaging A Person 人的包裝

--------------------------------------------------------------------------------

A person, like a commodity, needs packaging. But going too far is absolutely undesirable. A little exaggeration, however, does no harm when it shows the person's unique qualities to their advantage. To display personal charm in a casual and natural way, it is important for one to have a clear knowledge of oneself. A master packager knows how to integrate art and nature without any traces of embellishment, so that the person so packaged is no commodity but a human being, lively and lovely.
A young person, especially a female, radiant with beauty and full of life, has all the favor granted by God. Any attempt to make up would be self-defeating. Youth, however, comes and goes in a moment of doze. Packaging for the middle-aged is primarily to conceal the furrows ploughed by time. If you still enjoy life's exuberance enough to retain self-confidence and pursue pioneering work, you are unique in your natural qualities, and your charm and grace will remain. Elderly people are beautiful if their river of life has been, through plains, mountains and jungles, running its course as it should. You have really lived your life which now arrives at a complacent stage of serenity indifferent to fame or wealth. There is no need to resort to hair-dyeing-the snow-capped mountain is itself a beautiful scene of fairyland. Let your looks change from young to old synchronizing with the natural aging process so as to keep in harmony with nature, for harmony itself is beauty, while the other way around will only end in unpleasantness. To be in the elder's company is like reading a thick book of de luxe edition that fascinates one so much as to be reluctant to part with.

As long as one finds where one stands, one knows how to package oneself, just as a commodity establishes its brand by the right packaging.

[參考譯文]

  人如商品要包裝,但切忌過分包裝。夸張包裝,要善于展示個性的獨特品質。在隨意與自然中表現人的個性美,重要的是認識自己,包裝的高手在于不留痕跡,外在的一切應與自身渾然一體,這時你不再是商品,而是活生生的人。

  青年有著充盈的生命的底氣,她亮麗誘人,這是上帝賜予的神采,任何涂抹都是多余的敗筆,青春是個打個盹就過去的東西。中年的包裝主要是修復歲月的磨損,如果中年的生命依然有開拓豐滿與自信,便會成年人,如果你生命的河流正常地流過,流過了平原高山和叢林,那么你是美的。你的美充滿了安詳與淡泊,因為你真正地生活過。老年人不要去染發,老人的白發像高山的積雪,有種仙境之美。人該年輕時就年輕,該年老時就年老,這是與自然同步,這就是和諧。和諧就是美,反之就是丑。和老年人在一起就像讀一本厚厚的精裝書,魅力無窮,令人愛不釋手。

一個人只要知道自己所處的位置,他就會知道如何包裝自己。就如商品一樣,品牌的樹立靠的是正確的包裝。








Tag: Design |
商標 |
設計 |
巿場推廣 |
宣傳 |
廣告 |
Tvc |
Promotion |
Brand |
Branding |
Graphic |
4a |
Corporate identity |
Logo |
Campaign |
Online |
Agency |
eMarketing |
Advertisement |
Advertising |
補習 |

没有评论:

发表评论